The Banner Concerts campaign by Belgium’s Boondoggle agency picked up five of the 16 golds awarded at this year’s Cannes Cyber Lions for online advertising. The campaign streamed gigs by local bands to a selection of popular Belgian websites, with band members crammed into custom-made boxes the same aspect ratio as common banner ad sizes. Brilliantly executed and downright inspiring.

The Banner Concerts campaign by Belgium’s Boondoggle agency picked up five of the 16 golds awarded at this year’s Cannes Cyber Lions for online advertising. The campaign streamed gigs by local bands to a selection of popular Belgian websites, with band members crammed into custom-made boxes the same aspect ratio as common banner ad sizes. Brilliantly executed and downright inspiring.

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Written and designed by Matthew Buchanan. Colophon. Please give credit. Email