iA has made available its entire 17-page (paid) pitch document for the redesign of Swiss newspaper Tages-Anzeiger in a detailed article discussing the proposed solution. The UX-led approach, while conceptually and aesthetically strong, ultimately failed to win over the client. Some beautiful typography (Frutiger New and Frutiger Serif) and bold ideas in there though: I quite like the concept of article keywords highlighted in blue for easy scanning of the paper’s title page. (via Inky)
