He needed a visual gimmick that would grab everyone’s attention so he shot an ad with a little girl, who is asked by her father to make a copy of a letter. She skips over to the Xerox machine with a rag doll under her arm, pushes a few buttons, copies the letter and then puts the rag doll face down and copies the doll as well.
— Adam Levy in a profile of influential 1960s adman George Lois, who rose to prominence working at DDB and was best known for creating some of Esquire’s most famous covers of the period.
