Armin Vit almost misses the cleverness in Pentagram’s new ident for MillerCoors, parent company of beer brands such as Coors, Miller Genuine Draft, Molson Canadian and Peroni. (via Jarred Bishop)

Armin Vit almost misses the cleverness in Pentagram’s new ident for MillerCoors, parent company of beer brands such as Coors, Miller Genuine Draft, Molson Canadian and Peroni. (via Jarred Bishop)

Written and designed by Matthew Buchanan. Colophon. Please give credit. Email