They had illustrations of the premises on their business cards and sometimes they over-inflated the size of the buildings, to give [them] importance and stature. It’s sort of the same online. You can invent. I work out of the spare room. I exist solely on the internet.
— New Zealand typeface designer Kris Sowersby compares the type foundries of old with the modern-day realities of his profession, in an interview with Rose Hoare for Sunday magazine. It’s a nicely weighted piece that explains the design process in layman’s terms without being condescending, although I was surprised that it skipped one of his more celebrated commissions, more so in light of this.
