Not to be outdone, Apple has pledged to send Justin Long to your house to charmingly condescend to you about his various abilities while still pretending to be your best friend.

— Fair cop, but the ads are funny. Engadget’s Nilay Patel covers Microsoft’s latest guerilla tactic: “I’m a PC” recording booths placed outside Apple Stores.

Written and designed by Matthew Buchanan. Colophon. Please give credit. Email