“The strongest logos tell simple stories.” Sol Sender, who led the design team responsible for Obama’s presidential campaign logo, reveals some of the options which weren’t chosen, and (above) an early version of the final logo. I prefer this to the final mark, it is less dynamic, but to me it’s more balanced and works better aesthetically. Interesting to note the speech bubbles (which I’d have picked second, given their great car and bus applications) were considered too “out there” for a political campaign. Video interview in two parts.
