Matthew Buchanan (Home)

Yvonne Niewerth created 30 package designs for this range of desserts, so consumers can buy to fit their style. (via The Dieline)

“How many retail brands are so well loved that people want to wear [them] on a t-shirt or barbecue apron?” Sanders Design’s brand standards manual for local grocery chain Four Square features the enduring shopkeeper icon popularised by artist Dick Frizzell. (via Dean Minifie)

“The strongest logos tell simple stories.” Sol Sender, who led the design team responsible for Obama’s presidential campaign logo, reveals some of the options which weren’t chosen, and (above) an early version of the final logo. I prefer this to the final mark, it is less dynamic, but to me it’s more balanced and works better aesthetically. Interesting to note the speech bubbles (which I’d have picked second, given their great car and bus applications) were considered too “out there” for a political campaign. Video interview in two parts.

Serrano, a new custom typeface designed by Kris Sowersby (under direction from DNA Design) for BNZ. Its lowercase, particularly the italics, remind me of Joshua Darden’s Omnes family.

Armin Vit almost misses the cleverness in Pentagram’s new ident for MillerCoors, parent company of beer brands such as Coors, Miller Genuine Draft, Molson Canadian and Peroni. (via Jarred Bishop)

Discarded first-round identity design for the Lifetime cable channel by Michael Bierut and Ross Channing at Pentagram. I like the stylised “L” that also reads as an infinity symbol.