Alex Cornell’s student project to rebrand Playboy magazine for his Nature of Identity course at the Academy of Art University:
The final deliverable for the class was a book in which we the explain history of the brand, walk through our rationale for the new identity, explore the process of the logo development, present brand standards and guidelines, and show example brand implementations and extensions.
Plenty more photos (NSFW) and a complete write-up are on Scott Hansen’s ISO50 blog where Alex is a regular contributor.
