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Not to be outdone, Apple has pledged to send Justin Long to your house to charmingly condescend to you about his various abilities while still pretending to be your best friend.

— Fair cop, but the ads are funny. Engadget’s Nilay Patel covers Microsoft’s latest guerilla tactic: “I’m a PC” recording booths placed outside Apple Stores.

Heroes

Humming

  • The Suburbs by Arcade Fire
  • The King Is Dead by The Decemberists
  • Passive Me, Agressive You by The Naked and Famous
  • Buffalo by The Phoenix Foundation

Past: 2009, 2008, 2007

Written and designed by Matthew Buchanan. Colophon. Please give credit. Email