This promotional film by Charles and Ray Eames includes a detailed look at the internals of Polaroid’s SX-70 camera, including its lens assembly and the mechanical operation that follows each shutter press. The style, framing and voiceover are all impeccable. (via Pat Dryburgh)
Customising the Esquire Theme
Here’s a few tips for anyone who’s installed my recently released Esquire Theme for Tumblr, inspired by the typography and design in the US edition of Esquire magazine:
To enable Tim Van Damme’s lovely social media icons
you’ll need to edit the theme’s HTML code. If you installed the theme from the Tumblr Garden, go to the Customize page and under Theme select Use Custom HTML to reveal the theme code. Find the commented block that begins withcheck the box to “Show social media links” in the Appearance settings, then enter the relevant usernames for the sites you’d like to display.<!--and ends with-->. Remove the first and last lines (plus the two lines of description at the start), then remove all of the services you don’t want to include on your tumblelog by deleting those lines. Edit the URLs of the services you retain so they point to your respective profile pages. Save changes.To highlight your own notes on a permalink page,
find both occurrences ofenter your Tumblr username in the Appearance settings for the theme (new in version 1.5)..tumblelog_matthewbin the theme code and change my username to yours (leaving.tumblelog_in place)If you’d prefer the sidebar to scroll along with the rest of the page, change the CSS positioning parameter for
#sidebarfromfixedtoabsolute. You’ll find this declaration near the top of the CSS block in the theme code.The best place to add Disqus comments is immediately before (or after) theDisqus comments are natively supported as of version 1.5. Enter your Disqus shortname in the Appearance settings for the theme.{block:PostNotes}code block. You only need to add it once to the theme, not individually for each post type.Most of the theme’s colours may be customised in the Appearance menu within the Customize section of the Tumblr Dashboard (for example, Jess in Hot Pink).
Thanks to everyone who’s promoted the theme or sent feedback.




